For years, the second-home conversation revolved around familiar destinations: Aspen, Palm Beach, the Hamptons, and Lake Tahoe.

Today, a growing number of buyers are expanding their search.

Luxury real estate is evolving.

Across the world’s leading resort destinations, a growing number of buyers are choosing branded residences—private homes affiliated with globally recognized hospitality brands.

For many luxury buyers, the most desirable homes are never listed on the resale market.

They are secured long before construction is complete.

For years, destinations such as Los Cabos and Riviera Maya dominated conversations about luxury real estate in Mexico.

Today, Riviera Nayarit is earning increasing attention from buyers, developers, and global hospitality brands alike.